Fiat Car Company is one of the most recognizable car names in the world. From the iconic ‘Fiat 500’ to the modern Fiat 500X and other glorious Italian cars, the Italian automotive marque was founded in 1899 and has held its place for over a century, as one of the top global car companies. However, who owns the Fiat car company today?
First and foremost, it’s important to note that the Fiat car company is still completely under Italian ownership. Fiat S.p.A. is currently controlled by the Agnelli family, with John Elkann as the company’s chairman. This includes Fiat’s Chairman and CEO, chief executives, and a number of sales and marketing directors. The company maintains its headquarters in Turin, Italy and is one of the largest automakers in Europe.
The primary family shareholder is the holding company Exor, which is chaired by John Elkann. Exor is currently under the control of the Agnelli family, which owns over 30% of the company’s voting rights. The remainder is owned by a diversified group of institutional and retail shareholders, with most of the rest held by the Italian government. Exor is currently the largest shareholder in Ferrari, CNH Industrial (Case New Holland), and Juventus Football Club, making the company an important part of the Italian economy and culture.
Fiat Chrysler Automobiles (FCA) is the parent company of Fiat Car Company, headed by CEO Mike Manley. The vast FCA Group, which includes Chrysler and Dodge, is owned by Exor, which currently holds more than 70% of FCA’s shares. Additionally, the FCA board of directors is almost entirely comprised of Exor representatives, and many of Fiat’s operations are managed by employees appointed by Exor.
Exor is not just limited to its majority share in FCA, however. The company has also taken a majority stake in several other Italian companies, such as publishing house Rizzoli and insurance/financial services property UniCredit. In all, Exor controls, through its 34% stake of FCA and other entities, over $30 billion in global assets.
Thus, Exor is the main shareholder of the Fiat car company, and its chairman is John Elkann, the Agnelli family scion. Easily one of the world’s most important global car companies, the FCA Group and Fiat have been able to stay competitive in the global automotive market, while still remaining firmly rooted in Italian tradition. Behind all this, the Agnelli family and Exor have been instrumental in steering the course of Fiat and FCA.
Fiat Lives Up To Safety Standards
Safety is paramount in the automotive industry. To this end, Fiat and FCA have made a significant effort to ensure their cars meet or exceed the most stringent safety standards. For example, in addition to various standard safety features, such as anti-lock brakes and airbags, newer Fiat models come equipped with adaptive cruise control, rearview cameras, automated emergency braking systems, and lane assist.
Fiat conducts exhaustive research and development to make sure their cars meet or exceed the stringent safety requirements and they have worked hard to make sure that each vehicle is engineered to perform optimally in all conditions. As a result, Fiat has a reputation for providing vehicles with one of the highest safety ratings in the industry.
Fiat also takes safety a step further with its optional “Driver Assist” technology. This system helps ensure the driver is attentive and alerts them if a hazard should occur. This system is not just limited to the driver but has expanded to include other people in the vehicle, such as passengers, making the Fiat car one of the safest on the road.
Finally, the Fiat brand is looking to the future, aiming for their cars to be the safest on the market. This means continuously investing in innovations such as autonomous, semi-autonomous, and electric cars, all of which are fitted with the latest safety and driver-assist technologies.
Fiat’s Commitment To Quality
The Fiat car company is committed to delivering quality vehicles to their customers. All Fiat cars are built with the highest attention to detail and stringent quality standards. Fiat has invested heavily in quality control over the years and has developed its own quality assurance system that covers all aspects of the vehicle production process, from design and material selection to final inspection.
Fiat’s quality control system is highly advanced and involves more than 100 quality checks during the production process. These checks ensure that each vehicle is built to precise specifications and meets all relevant safety regulations. Fiat also uses advanced computerized equipment to detect any defects during the manufacturing process and has a comprehensive system for quality after-sales service.
Furthermore, Fiat continuously takes direct feedback from customers to improve their vehicles and to get fresh perspectives on their product lines. Additionally, Fiat offers a wide range of warranties and services to ensure the customer is satisfied with their purchase. All these features help keep Fiats among the most sought-after cars on the market.
Fiat Car Company In Motorsport
Fiat has a rich history in motorsport, dating back more than a century. Over the years, Fiat has participated in many race series, including Formula One, Rally Racing, and 24 Hours of Le Mans. In particular, Fiat has been a major presence in rally racing since the 1970s, when their 131 Abarth models captured multiple world titles.
Today, Fiat is still firmly entrenched in the motorsport scene, having forged a partnership with the Abarth brand, now part of the FCA Group. Abarth cars are designed to be light, agile, and powerful, and are used by some of the top drivers in the world. For example, in the 2019 World Rallycross Championship, driver Kevin Hansen drove a Fiat Abarth Rally car to a second-place finish.
In addition to rally racing, Fiat continues to compete in various other forms of motorsport, such as endurance racing. For example, their flagship endurance racing car, the 500X Racing, lives up to the spirit of the iconic Fiat 500. This car has participated in some of the most grueling races in the world, such as the 24 Hours of Nürburgring and the 24 Hours of Spa-Francorchamps.
Fiat’s Brand Recognition
Fiat is one of the world’s best-known car brands, boasting a long and storied history as one of the leading global automakers. The Fiat name is synonymous with quality and style, and remains among the most recognizable automotive brands in the world. Fiat enjoys a steady following due to its commitment to innovation, quality, and performance.
Fiat has built and retained its reputation through the years by delivering top-notch vehicles and adhering to the highest standards of safety, quality and performance. They also take great care to maintain their brand recognition by investing heavily in marketing initiatives, both in traditional and digital channels. As a result, Fiat’s name continues to stand out in the automotive industry.
Fiat In The Global Automotive Market
Fiat is a major player in the global automotive market. As the sixth-largest car company in the world, Fiat has manufacturing facilities and dealerships in over 130 countries and has sold more than 190 million cars in its 105 years of existence. Fiat vehicles are sold all over the world, including in North, Central and South America, Asia, Europe and Australia, making the Italian brand synonymous with quality and reliability.
Fiat has consistently been an innovator in the automotive industry, and has made significant advances in the development of electric, hybrid and self-driving cars. Further, the company is leveraging its decades of experience to accelerate the development of autonomous vehicles that can safely travel long distances with minimal human intervention.
Fiat is also actively exploring ways to reduce emissions and promote the use of electric cars, in order to contribute to a more sustainable and green future. With its extensive global presence, Fiat is well-positioned to be an industry leader, when it comes to environmental sustainability.
Conclusion
Fiat Car Company is an iconic Italian brand, one of the oldest and most recognizable car makers in the world. It is owned by the Agnelli family’s Exor holding company, headed by chairman John Elkann. From safety to quality and performance, Fiat prides itself on delivering top-notch vehicles to its customers, made possible by the company’s commitment to excellence and innovation. This commitment has allowed Fiat to become a major player in the global automotive market and has made the car maker a firm fixture in the world of motorsport. Fiat is well-positioned to maintain its strong presence in the global automotive market for many years to come.
