Why A Company Splits Stock

Stock splits are a way for companies to keep their valuable stocks affordable and accessible to all types of investors. When a company splits its stock, it is essentially dividing shares into smaller chunks in order to lower the overall cost of each individual share. For instance, a 2-for-1 stock split means that instead of owning one share of stock worth $50, the investor will now own two shares of stock worth $25 each. It important to note that despite this halving of the stock price, the total share value remains the same.

As a company’s share price increases, the cost can become prohibitively expensive for the average investor. Many investors cannot afford to buy large numbers of shares, so a stock split allows them to invest a smaller amount but still reap the benefits of ownership. By providing the opportunity to purchase a lower-priced stock, companies can attract a wider range of investors. This is especially important for highly successful companies that may need additional capital or want to increase their shareholder base.

Companies may also use stock splits as a strategy to increase the market value of their stock. For instance, if a company’s stock has been performing well and the share price has increased significantly, the company may decide to split the stock in order to attract more investors who are attracted to the lower price point.

Experts have seen stock splits as a sign of confidence from companies. By splitting the stock, companies are essentially saying that their stock is worth investing in and that they expect the stock price to vary to due to high levels of interest from prospective investors. Therefore, when companies announce a stock split, it sends a positive message to the markets, which in turn can drive up the share price.

In addition, stock splits can be used as a tax-avoidance tool. By splitting the stocks, shareholders can defer gains on the sale of their shares since the individual cost basis of each stock will be reduced. However, this can be a tricky strategy and investors should always consult their tax advisors before making any decisions.

Overall, stock splits can be an effective tool to attract more investors and increase the market value of a company’s stock. While splitting stocks can provide some benefits, it is important to keep in mind that this strategy may also have some drawbacks. As such, it is important to carefully evaluate the pros and cons of stock splits before making any decisions.

Impact on Total Equity

Most stock splits are beneficial for stockholders because the proportional ownership of the company shareholders has not changed. Unsplitting the stock does not decrease, but just redistributes, the total equity of stockholders. Research by the St. Louis Federal Reserve and Boston University have shown that after a company splits its stock, investors tend to buy and sell more shares, pushing up the share price and the company’s market capitalization.

While some market observers may view stock splits as positive, such an action could equally be viewed as a negative sign. The reason for this is that if a company splits its stock, it gives the impression to others that it feels investor demand has run out. Though the value per share falls, it’s the overall value of the company’s stock that has increased. This divide merely imbalances the market and gives an option for the company to spread their risk through diversification.

Furthermore, certain companies have been able to increase their stock prices and profitability by doing a reverse split. This is when a company decreases the total number of its outstanding shares and increases the price. Generally, a reverse split indicates that a company is confident in its future growth prospects and believes it will soon achieve a significant increase in share price.

Therefore, it can be argued that a company’s decision to split or reverse split its stock will also depend on its current situation and future prospects. In any case, it is important to be familiar with the various implications of stock splits in order to make an informed decision.

Benefits to Investors

The primary benefit of stock splits to investors is to improve the liquidity of a stock. If a stock price is set too high, it may be prohibitively expensive for all but the most wealthy and sophisticated investors. But if a company splits its stock, it lowers the cost per share, which allows more investors to be able to purchase stock in the company. This leads to an increase in the trading volume which is beneficial to investors, as it allows them to more easily buy and sell stock.

Apart from this, by splitting stocks, companies may also be able to take advantage of increased marketing opportunities. After a stock split, more people have access to the stock and become aware of the company, allowing it to reach a larger audience. This is especially true if the company’s stock is available on popular stock brokerages like Robinhood or E-Trade.

Additionally, stock splits tend to increase shareholder confidence in a company. When investors see that the company’s share price has been split, they are more likely to view it as a sign of growth and stability. This can lead to the stock price increasing, which in turn benefits investors.

Finally, split stocks can also act as an incentive for long-term shareholders. Since the company has split its stocks to make them more affordable, many investors are likely to be attracted to the company. This could lead to longer-term shareholders being more inclined to hold onto the stock for a longer period of time.

Pitfalls to Consider

Even though stock splits can have many benefits for shareholders, there are certain drawbacks to consider. For example, some investors view stock splits as a sign of bad news. When a company chooses to split its stocks, it may be an indication of poor performance or weak internal financials. Similarly, stock splits may also indicate that the company’s share price is no longer increasing. As such, it is important to do research into the company before investing to make sure that a stock split is not a sign of underlying problems.

In addition, while splits can increase liquidity and make stocks more attractive to investors, they can also lead to the opposite effect. After a split, the share price may go down as investors who purchased shares before the split decide to sell their new shares. This could lead to a decrease in the stock’s market capitalization.

Finally, stock splits can lead to additional taxes for investors as the IRS considers capital gains for splits. As such, it is important to factor this into your decision-making process before deciding to invest in a company that has split its stocks.

Advantages of Stock Splitting for Companies

Apart from their potential benefits for investors, stock splits can also offer advantages for the companies themselves. For example, companies may split their stock in order to attract more institutional and foreign investors. These investors typically prefer lower-priced stocks, so by splitting their stocks, companies can make them more attractive. This, in turn, can lead to an increase in the market value of the company’s stock.

Companies may also choose to split their stocks to increase investor confidence. By doing so, they indicate to the market that they are confident in their growth prospects. Additionally, stock splits may also lead to an increase in analyst coverage since the share price is lowered, making it more attractive for analysts to research and cover the company.

Furthermore, companies may choose to split their stocks to manage their share count. By reducing the overall number of outstanding shares, they can reduce the amount of shares available for sale on the market. This, in turn, may help the company keep its stock price afloat during times of market volatility.

Finally, companies may choose to split their stocks for corporate image purposes. For instance, some companies may find that having higher-priced stocks does not reflect well on their public reputation. In such cases, companies may decide to split their stocks in order to promote themselves to a wider group of investors.

Time to Consider Splitting

As with investing, timing is an important factor when it comes to stock splitting. Companies must ensure that their stock split decisions are based on sound financial and market analysis in order to reap the maximum benefits. For instance, it is important for companies to consider the current market situation when deciding on a stock split. If the stock market is in the midst of a downturn, the stock split could have a negative effect on the company’s market valuation.

The same holds true for companies who are considering a reverse stock split. In this case, the timing of a reverse split can also be crucial to the success of the strategy. Companies must assess the current state of the stock market before deciding to proceed with a reverse split. If the market is performing poorly, a reverse split may not be the best option.

Finally, it is important to keep in mind that not all stocks are suitable for splitting. Split stocks are usually those that are high-priced and liquid. Companies with low-priced stocks or illiquid stocks may not benefit as much from a stock split.


Overall, stock splits can be a useful tool for companies seeking to attract investors and to increase their stock market value. By splitting their stocks, companies can make them more affordable for a wider range of investors. Further, stock splits can also offer certain tax benefits for shareholders. However, it is important to be aware of the potential drawbacks of splitting stocks and it is important to consider the timing of the action.

Wallace Jacobs is an experienced leader in marketing and management. He has worked in the corporate sector for over twenty years and is a driving force behind many successful companies. Wallace is committed to helping companies grow and reach their goals, leveraging his experience in leading teams and developing business strategies.

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