The Enterprise Car Rental Company
What began as a small, family-run business in 1957 is now one of the world’s leading car rental firms, Enterprise Car Rental Company. The company offers car rentals for both business and leisure travelers in more than 90 countries around the world. Whether renting for a few days, weeks, months or even years, Enterprise can provide a dependable, competitively priced rental car to meet almost any need.
In 2018, the company also began offering a new car subscription service, called “Canvas,” in seven major cities, with plans to roll it out to more markets in the future. Canvas offers the convenience of having a car rental on demand, with no long-term commitments or upfront fees.
But who is the founder and proprietor of one of the world’s most successful car rental companies? Jack Taylor founded Enterprise Rent-A-Car in 1957 with a shared business philosophy of providing best-in-class customer service and making car rental stress-free.
Over the course of the past 60 years, the business has grown to include more than 9,000 locations worldwide, handling over 10 million rentals a year. With global headquarters in St. Louis and regional headquarters around the world, Enterprise is still owned and operated by the Taylor family.
Although the company remains privately held, Enterprise Car Rental has made a number of high-profile investments, including minority stakes in Hertz, Budget and Alamo, among others. The company also has joint ventures with Daimler AG, Volkswagen AG and Hyundai Motor. In 2016, Enterprise acquired National Car Rental and Alamo Rent a Car in a $2.3 billion deal, making it the second-largest car rental company in the U.S. and expanding its market presence around the world.
Today, Enterprise Car Rental is a major player in the global car rental industry and the company continues to focus on providing superior and reliable car rental services at an affordable price. “We’re dedicated to providing hassle-free rentals, especially when it comes to customer service,” says Jack Taylor, the company’s founder. “We’re always looking for ways to improve our customers’ rental experience.”
Enterprise’s Range of Services
In addition to its wide variety of car rental options, Enterprise Rent-A-Car also offers additional services to meet a range of customer needs. This includes van and truck rentals, commercial fleet solutions, and ride-sharing solutions. Whether renting for business or pleasure, Enterprise offers an array of vehicles from compacts to luxury SUVs, along with van, truck and cargo vans.
Enterprise also offers commercial rental services, outfitting fleets for businesses both large and small. The company works to “simplify the rental experience for businesses of any size,” helping them “transform their operations for greater efficiency, productivity and profitability.” Commercial services include vehicle sharing, temporary replacement and long-term rental options to meet “any budget and travel situation.”
Enterprise also specializes in ride sharing, offering rentals on an hourly, daily and weekly basis. With its “RideShare” program, customers can rent cars by the hour, using the Enterprise smartphone app. The service is available in more than 50 markets across the U.S. and provides “access to vehicles that are convenient and affordable.”
Enterprise has also been a leader in green initiatives and practices. The company is committed to reducing its carbon footprint, using energy efficient vehicles, investing in renewable energy and reducing waste. In 2013, Enterprise launched “Drive Green”, a program dedicated to improving the environmental impacts of car rental operations.
Enterprise’s Fleet and Network of Locations
Perhaps the biggest advantage of renting from Enterprise is its impressive fleet of vehicles and network of locations. The company operates more than 9,000 locations worldwide, including 750 airport locations, so customers can be sure to find a convenient place to rent a vehicle. The company also offers free pick-up and return services at many of its locations.
The size and variety of its fleet also sets Enterprise apart from its competitors. The company has an annual inventory of more than 3 million vehicles, with a range of brands and models to choose from. Whether you’re looking for a small car, a luxury SUV, or a spacious van, Enterprise has it all in its fleet.
As one of the largest car rental companies in the world, Enterprise is focused on keeping customers satisfied. The company offers a variety of rewards programs to customers who book frequently. These include free one-day rental upgrades, free rental days and other special offers.
For those looking for more affordable rates, “Everyday Low Rates” are available on select vehicles, giving customers the lowest price available at the time of booking. Enterprise also offers cash back rewards to members of its loyalty program, Enterprise Plus, which rewards customers with points that can be used toward future rentals.
The Advantages and Disadvantages of Renting from Enterprise
Renting from Enterprise offers many advantages. The company has an expansive fleet and an expansive network of locations, so customers can be sure to find the vehicle they need, when they need it. The company’s rewards programs offer incentives for returning customers and the “Everyday Low Rates” offer a great way for customers to save money.
However, some customers may be put off by the fact that Enterprise is a privately-owned company. The company is not subject to the same public scrutiny that publicly-traded firms must face, so some customers may be wary of renting with a firm that does not answer to shareholders.
In addition, Enterprise’s car rental rates can sometimes be higher than other car rental companies. While the company offers some discounted rates, they can still be higher than those offered by other rental firms. Enterprise also charges a “convenience fee” for customers who choose to book their rentals online.
Enterprise is at the Forefront of Innovation
Despite some of the drawbacks, Enterprise is still a major player in the car rental industry. The company has consistently been at the forefront of innovation, offering new services and technologies designed to make car rental more convenient, efficient and cost-effective. Its car sharing, ride sharing, and fleet rental services provide valuable options for both business and leisure travelers.
Enterprise is also committed to the environment and puts its money where its mouth is. The company has invested in renewable energy, green vehicles and other sustainable initiatives. Its commitment to innovation and sustainability has cemented its place as one of the most successful car rental companies in the world.
Customer Service and Experience
Of course, no discussion of Enterprise would be complete without mentioning its exceptional customer service. The company provides personalized service, ensuring customers have the best possible experience when leasing a car. Customers can also expect fast and efficient service, with Enterprise’s team of experts ready to answer questions, resolve any issues and fulfill customer requests.
Enterprise Rent-A-Car has come a long way since it was founded in 1957. The company is now a major global force in the car rental industry, with over 9,000 locations and more than 3 million vehicles in its fleet. With its commitment to customer service, comprehensive fleet and network of locations, Enterprise is well-positioned to continue to be a leader in the car rental industry for many years to come.
Enterprise Car Rental’s Impact on the Industry
Since its founding, Enterprise has been a driving force in the car rental industry. The company has consistently pushed the limits of innovation, introducing new services, technologies and rewards programs that have raised the bar for its competitors. Its commitment to sustainability has also led to a number of efforts to reduce its environmental impact, making it a leader in green initiatives.
The company’s commitment to customer service has also been a important part of its success. Enterprise strives to offer the highest level of customer service and satisfaction. From providing personalized service to its “Everyday Low Rates,” the company puts customers first.
Enterprise has come a long way since it began more than 60 years ago. Today, it is one of the largest and most successful car rental companies in the world, providing unmatched service level and convenience, and continuing to shape the industry.
Economic Performance and Global Expansion
Enterprise’s growth and success have been reflected in its financial performance. In 2017, the company reported revenue of $25 billion, while net income grew to $2.2 billion. The company also has an impressive return on investment, with a return on equity of 13.9% in 2017.
This growth has been driven by the company’s global expansion. Enterprise opened its first international office in the UK in 1990 and today, it has a presence in more than 90 countries. Its portfolio of rental services continues to grow, and the company continues to be a pioneer in the car rental industry.
As one of the world’s largest car rental companies, Enterprise Rent-A-Car has revolutionized the industry with innovative services and technologies. With its expansive network of locations and its commitment to customer service, the company is well-positioned to continue to be a leader in the car rental industry for many years to come.
