Who Is The Owner Of Lexus Car Company

Who Is The Owner Of Lexus Car Company?

Lexus is a luxury automobile brand owned by the Japanese multinational Toyota Motor Corporation. Established in 1989, Lexus has grown in popularity year over year to become the most recognized brand in the premium car segment. The company is known for its focus on producing vehicles of the highest caliber and has become a name synonymous with Quality, Reliability, and Luxury. Lexus is the first Japanese automobile company to be widely accepted in the upscale American market, and has quickly become the go-to choice for luxury sedan and SUV owners.

When it comes to the ownership of Lexus car company, Toyota Motor Corporation holds the highest stakes. In 1989, Toyota launched Lexus as its high-end luxury brand. From the very beginning, Toyota decided to keep Lexus separate from Toyota and established a dedicated team of employees, supported by various marketing and production resources and budgets, to develop and launch the brand. Today, Lexus is entirely operated by a wholly-owned subsidiary of Toyota, Toyota Motor Corporation.

The Lexus brand has seen tremendous success over the years due to the company’s focus on customer satisfaction. Lexus has invested heavily in research and development, and continues to focus on quality assurance, engineering, and design. Their vehicles are known for their craftsmanship, attention to detail, and luxurious amenities. These investments have allowed Lexus to become synonymous with luxury and quality.

Lexus has continuously reinforced its brand in the marketplace through unique marketing and advertising campaigns, strong dealer relationships, and customer relationship events. The brand dominates the U.S. luxury automotive market, outselling all of its competitors, including iconic German luxury automakers BMW, Mercedes-Benz, and Audi.

The company has also focused on customer service, offering customer service programs such as roadside assistance, extended warranties, complimentary loaner vehicles, and other customer benefits. Over the years, Lexus has consistently ranked number one in customer satisfaction and quality rankings, with their warranty coverage and customer service being among the top of the segment.

Lexus is a very strong name in the industry, with a loyal and devoted customer base. The company’s commitment to quality, innovation, and customer service has allowed them to continue to grow, develop, and dominate the luxury automotive market. Thanks to the ownership of Toyota Motor Corporation, Lexus is well-positioned to achieve continued success in the years to come.

History of Lexus

Lexus was born in the late 1980s when the Japanese auto giant Toyota saw a need to penetrate the highly competitive US luxury automobile market. The original concept was to create a car that was quiet, luxurious, elegant and refined. With this in mind, Toyota green-lighted the development of a distinct luxury vehicle that was separate from the Toyota lineup.

The first Lexus launched in 1989 and was known as the Lexus LS400. After its introduction, Lexus quickly grew in popularity and by 1993 the brand ranked number one in initial quality, Superbrands, and J.D. Power polls for the first time. In 1991, the ES300 was introduced, which was the first Lexus model to be offered in the United States. Over the next two decades the company globally launched several new models, including the Lexus RX, LS, and GS. In 2001, the company released the first hybrid vehicle, the Lexus RX400h.

Since its launch, Lexus has established itself as a leader in quality, performance, and customer service. The company has continuously refined its offerings to maintain its position at the top of the market and has consistently ranked ahead of its competitors in various customer satisfaction surveys. Over the past decade, Lexus has established a network of 200 dealers in over 70 countries and territories across the globe.

Today, Lexus is the foremost automotive choice for luxury customers around the world and remains one of the few companies that are backed by a large parent corporation. By staying true to its roots of providing a luxurious and reliable car experience with a commitment to customer satisfaction, Lexus has cemented its place in the pantheon of automotive luxury manufacturers.

The Origin of Lexus Brand

The origins of the Lexus brand trace back to the late 1980s when luxury cars were the province of foreign automakers like Mercedes-Benz and BMW. This market segment was largely neglected by Japan’s automotive industry, prompting Toyota to lead the charge in establishing a new form of Japanese automobile sophistication. The name Lexus was borne from the combination of two words, “luxury” and “elegance,” a fitting moniker for Toyota’s premium car brand.

When Lexus launched in 1989, the LS400 was its flagship vehicle – a full-size luxury sedan that was reliable and well-equipped. The vehicle was an immediate success, earning Best Car of the Year awards and scoring the highest-ever customer-satisfaction ratings. It is no surprise that the company quickly moved to capitalize on its success by introducing the LX450 SUV, SC coupe and ES sedan.

Unlike its German counterparts, Lexus had to contend with a lack of brand exposure, as it wasn’t well known outside of its home country of Japan. The company began investing heavily in advertising and marketing to raise awareness of the brand in the US and Europe, propelling the company to the top of the luxury segment.

Today, Lexus has firmly established itself as one of the most renowned luxury car manufacturers, renowned for its commitment to reliability, quality, and performance. Over the past decade, Lexus has continued to expand its lineup with a range of sedans, SUVs, and hybrids to appeal to various customers around the world.

Influence of Lexus in the Automotive Industry

The success of Lexus has had a profound influence on the auto industry, setting the bar for other automakers to follow in terms of quality, customer satisfaction, and performance. The company has pushed the industry forward in many ways, including in terms of engineering and design. Lexus’ influence can be seen in premium cars from BMW, Mercedes-Benz, and Audi, who have all been forced to up their game to compete with the ever-improving Lexus lineup.

The Lexus brand has also revolutionized the luxury dealership experience. Their dealerships typically feature marble floors, fireplace lounges, barista bars, and personal shoppers. The focus is on providing an enjoyable and relaxing experience that is far different from the traditional car dealership experience. This has been a very successful formula, as people enjoy coming back to their local Lexus dealership to purchase their next car.

Lexus has also led the way in terms of safety and technology. The company has been at the forefront of automotive safety, with its vehicles being regularly included on the National Highway Traffic Safety Administration’s list of Top Safety Picks. In addition, Lexus continues to innovate in the field of autonomous vehicle technology, with its vehicles being the first to receive full production self-driving capabilities.

It is clear that Lexus has had a major influence on the automotive industry as a whole and has given rise to a new standard of luxury car ownership. The company’s commitment to quality, customer satisfaction, performance and innovation has made Lexus an industry leader and placed it firmly in the spotlight of the automotive world.

Performance of Lexus Cars

Lexus vehicles are renowned for their performance, with many of its models offering class-leading performance capabilities. Their vehicles are designed to offer smooth, powerful acceleration and handling that is composed yet responsive. Lexus vehicles are equipped with sophisticated suspension systems that provide a balance between a comfortable ride and sporty performance.

In addition, Lexus has a full lineup of performance-focused vehicles such as the IS-F, RC-F, and LS-F, which are equipped with powerful engines and track-tuned handling. The company has also introduced the F-Sport package for their lineup, which includes performance upgrades such as increased acceleration, improved body stability, and larger tires.

Considering their long-term commitment to quality and performance, it is easy to see why Lexus has become a leading luxury automobile brand. Their focus on providing powerful, reliable, and fun-to-drive cars has made them the first choice for luxury sedan buyers in many countries around the world.

Future of Lexus

In the near future, Lexus plans to launch several new vehicles, including an all-new 2021 IS sedan and a smaller crossover known as the UX 200. The new generation of vehicles are set to be the most technologically advanced models the company has ever produced, with features such as autonomous driving capabilities, mobile phone integration, and augmented-reality heads-up displays.

Lexus has also ramped up its eco-friendly initiatives and is focusing on the development of several hybrid and electric vehicle models. The company is set to launch its first dedicated electric vehicle in 2021 with the Lexus UX 300e, a model that has already been praised for its efficiency. The company is also planning to introduce more models in the coming years, with hybrid and plug-in hybrid versions of its entire lineup.

Going forward, Lexus will continue to focus on providing luxury vehicles with advanced technology, superior performance, and class-leading craftsmanship. It is no doubt that the company’s commitment to luxury and innovation will only continue to strengthen, making it a force to be reckoned with in the luxury automotive space.

Marjorie Turcios is a seasoned leader and management expert with over 25 years of experience. She has held various leadership positions in private industry, government, and education. She is an advocate for creating win-win solutions and has worked to create successful, lasting change in corporations and organizations. Marjorie is an award-winning author of several books on leadership, mentoring and coaching, and effective communication skills. Her passion is to help others discover their potential and reach new heights in their professional life through her writings. Marjorie resides in Dallas, Texas where she enjoys spending time with her family, traveling to different places around the world, and speaking at conferences about her areas of expertise.

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