Who Is The Largest Rental Car Company

Background Information

The rental car industry is one of the most successful in the world, with an estimated global revenue of over $53 billion in 2019. The US market itself is projected to reach a value of over $37 billion by 2026. The industry is characterized by a high level of competition, with major players such as Enterprise, Hertz, Avis Budget Group and SIXT competing for the top spot.

Rental car companies offer a variety of services and vehicles made available for short or long term rental to customers. The amount of vehicles in their fleet, as well as the quality and variety of services provided, are some of the major factors that help differentiate between different companies.

Relevant Data

According to recent estimates, Enterprise is the world’s largest rental car company. Founded in 1957, the company operates over 11,500 rental locations in 30 countries worldwide. Enterprise is the parent company of both Enterprise Rent-A-Car and National Car Rental, two of the leading car rental brands in the United States.

The company offers a variety of vehicles, ranging from economy and luxury models to SUVs and vans. In addition, customers can choose from a selection of accessories such as GPS navigation, car seats and ski racks. Enterprise’s airport strategy has helped the company gain significant market share, with 32% of all airport locations being serviced by the company.

In addition to its airport locations, Enterprise also offers local, neighborhood rental car businesses, as well as an Express Rental service in select cities. With over 5 million vehicles in its fleet, Enterprise is by far the world’s largest rental car provider.

Perspectives from Experts

According to industry experts, Enterprise’s success in the rental car market is due to its investments in customer service and in expanding its network of locations. For example, the company has invested heavily in technology to improve the customer experience, and has invested in additional fleet vehicles to meet customer needs.

The company also has a strong focus on customer convenience, offering customers the ability to rent, return and extend a vehicle from a desktop or mobile device, as well as from their local branch. The company has also invested in expanding its network, with new locations being opened across the US, Canada, and Europe.

In addition, Enterprise has taken a proactive approach to environmental sustainability, investing in cleaner vehicles and implementing fuel efficiency initiatives. The company has also invested in driver training programs, as well as in vehicle tracking technologies to ensure the safety of their customers.


Given its strong presence in the market, Enterprise’s position as the world’s largest rental car provider is unsurprising. The company’s investments in customer service, technology, expansion and environmental sustainability have all contributed to its success in the industry.

In addition, Enterprise’s focus on customer convenience has given it a competitive edge. With an extensive network of locations, a variety of services and vehicles, and convenient online options, Enterprise is well-positioned to continue to dominate the market in the years to come.

Pricing and Availability

In terms of pricing, Enterprise offers competitive rates for its vehicles and services. The company also offers discounts for customers who book online or for members of its loyalty program. In addition, the company offers a variety of rental packages and discounts for travel agents and corporate customers.

In terms of availability, Enterprise’s large fleet of vehicles and its extensive network of locations make it easy for customers to find the car they need. The company also offers an Express Rental service in select cities that allows customers to pick up a car at an airport or other location without having to wait in line.

Furthermore, the company’s digital platform allows customers to easily search for and book a car online. With these features, Enterprise is able to offer customers the convenience they’re looking for when it comes to finding and booking a rental vehicle.

Customer Reviews

Overall, customers have had positive experiences with Enterprise. The company’s focus on customer service and convenience have been noted in numerous customer reviews. Customers have praised the company for its quality vehicles, prompt service, and a helpful and knowledgeable team of staff.

Furthermore, customers have noted that Enterprise provides good value for money, with competitive rates for its vehicles and services. In addition, customers have commented positively about the company’s online booking system, which makes it easy to find and book a car.

Marketing Strategy

To maximize its presence in the market, Enterprise employs a multi-faceted marketing strategy. The company makes use of digital and traditional marketing methods to promote its products and services. Enterprise uses TV and radio advertisements, as well as billboards, newspapers, magazines and social media campaigns to reach its target customers. In addition, the company has sponsored events such as NHL and NASCAR games to reach a wider audience.

Furthermore, Enterprise has invested in loyalty programs and promotional offers to encourage customers to use their services. The company has also partnered with rewards programs such as Avis Preferred, Hertz Gold Plus, and Enterprise Plus to encourage customers to book with them.

Future Prospects

Looking ahead, Enterprise’s position as the world’s largest rental car company is unlikely to be challenged in the foreseeable future. The company has been focusing on expanding its network of locations, increasing its fleet size, and improving its customer service. This has allowed Enterprise to maintain its position at the top of the market, and to stay ahead of its competitors.

In addition, the company is continuing to invest in technology to offer customers more convenience. With its focus on customer convenience and environmental sustainability, Enterprise is on track to solidify its position as the world’s leading rental car provider.

Marjorie Turcios is a seasoned leader and management expert with over 25 years of experience. She has held various leadership positions in private industry, government, and education. She is an advocate for creating win-win solutions and has worked to create successful, lasting change in corporations and organizations. Marjorie is an award-winning author of several books on leadership, mentoring and coaching, and effective communication skills. Her passion is to help others discover their potential and reach new heights in their professional life through her writings. Marjorie resides in Dallas, Texas where she enjoys spending time with her family, traveling to different places around the world, and speaking at conferences about her areas of expertise.

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