The Genesis Car Company is one of the newer players on the auto industry stage. They are a subsidiary of the global conglomerate, Hyundai Motor Company and were first established in 2015. Genesis has grown remarkably quickly in some of the biggest auto markets across the world, and is currently available in 25 countries on five continents.
The Genesis brand prides itself on manufacturing luxury vehicles that are sublime to drive. Their Great-Big-Test comparison of executive models was ranked top of the industry in terms of refinement and performance. This car company is gaining a lot of recognition for its outstanding driving dynamics, which separate it from the competition.
From 2019, Genesis has also been awarded J.D Power’s initial Quality study award. This is in recognition of its commitment to designing and producing cars with improved quality, reliability and excellent performance. This accomplishment has placed the brand at the forefront of the auto industry, as they are now recognised as one of the top car providers.
The brand is also credited with having a strong customer service policy, which is a point of difference to its competitors. Genesis’ commitment to its customers makes them stand out, particularly in the luxury segment. Non-standardized service teams attend to customer needs with a top-down approach, which is extremely personable.
The brand has also created highly acclaimed concepts such as the Genesis Essentia and Essentia Concept. This concept car showcases the brand’s commitment to design, whilst meeting environmental and lifestyle needs. It’s powered by an integrated electric motor, but runs off a battery power pack and incorporates intelligent connectivity.
In terms of reliability, the brand has a competitive edge, largely due to its extensive testing processes. Every car goes through extensive quality control to ensure that it meets safety, performance and emissions requirements. This helps to ensure customer satisfaction and a level of reliability that is unrivaled.
The latest offering from the Genesis Car Company, the GV80, is an innovative luxury SUV boasting a unique design, roomy interior and high-level performance. It is packed with the latest technology from Samsung, including a revolutionary infotainment system and augmented reality navigation. As well as having a seven-year warranty, the GV80 is priced competitively compared to other luxury brands.
New Models of Genesis
The Genesis brand is continuing to grow and evolve, presenting customers with an ever increasing choice of models. The most recent of these to be released is the redesigned G90, which offers an upgraded exterior styling, along with an improved interior design and seating configuration. As always, this luxury sedan combines both the latest cutting-edge technology and reliable performance.
The RWD powertrain also offers a thrilling driving experience, helped by the presence of a three-dimensional sound system. The brand is confident in its new model, claiming it to be ‘The Ultimate Car For Performance and Comfort’. It is clear to see from this level of ambition and innovation that Genesis are consistently striving to push the boundaries of the automotive industry.
Genesis Technology
Genesis is known for its innovative technology and cutting-edge features. Many of their vehicles come equipped with features such as Park-Assist and Lane Departure Warning System. For added convenience, there is also the option of automated parking and remote keyless start. There are also plenty of infotainment features, like the 10.25-inch navigation display, which shows you the best route in real time.
The brand also offers a range of in-vehicle technology, such as the Advanced Driver Assistance System. This system uses data collected from radars and cameras to monitor the vehicle surroundings and provide the driver with warnings of possible hazards. It is designed to keep the vehicle in control and prevent potential collisions.
Other technologies include advanced built-in software, which allows drivers to access map updates and select media content with ease. Owners of a Genesis also have the option of connecting their devices to the car, accessing music and other media more conveniently.
Genesis Motors Experience
As well as providing luxury cars, Genesis also offers customers a unique experience. This is the Genesis Motors Experience, which is the brand’s unique approach to customer service. This includes a suite of services such as Remote Diagnostics, Valet Services, Maintenance Alerts and even concierge services.
The Remote Diagnostics service enables customers to connect to the car to determine any faults and receive real-time updates on its performance. This is a great feature for customers who like to self-diagnose their vehicles without taking it to the shop. Concierge services also come in handy, such as securing hotel deals and restaurant reservations.
For added convenience, Genesis also provides a range of online services such as online booking, price estimations, and customer support. This makes the car buying process both simple and stress-free, as customers can connect with a representative and find out all the information they need in one place.
Premium Car Options
Genesis offers customers a range of premium car choices, so they have something to suit everyone. This includes the smaller G70, a two and four door sedan, the bigger G90 flagship sedan, and the G80, a sedan with a wide range of interior options and seating configurations.
The GV80 is the company’s first mid-size premium SUV and features advanced safety features such as collision warnings, lane assist and blind spot monitoring. The GV70, which went on sale recently, is a smaller version with the same features. For customers looking for a luxury sports coupe, the Genesis GV60 is the perfect choice.
The brand offers customers the choice of petrol engines and gasoline-electric hybrid systems, depending on their preference. Those looking for a greener option can opt for the GV80 hybrid, which is powered by a 3.5L twin-turbocharged engine. It offers great fuel economy and generous power.
Competitive Pricing Structure
In terms of price, Genesis stands out from its competitors with its competitive pricing structure. The GV80 starts from $45,000, the G90 from $65,000, and the G80 from just $20,000. All of these prices are affordable compared to rival luxury brands and include generous warranties.
The Genesis brand also offers customers a range of finance plans to help them spread the cost of their purchases. Customers can opt for a flexible finance plan to ensure they get the best deal. This makes owning a Genesis car more accessible to the average customer.
When it comes to resale value, the brand also stands out. Genesis cars are known to fare well in the used car market and tend to hold their value better than their competitors. Basically, Genesis cars have good residual value and are a popular choice among buyers.
Genesis Car No Another Brand
It is clear from the success of Genesis that it is a brand on the rise. It has been able to achieve a level of greatness in a very short space of time, and is still expanding into new markets. Those looking for a reliable mid- or full sized luxury car are likely to be satisfied with what Genesis has to offer.
The impressive design, cutting edge technologies, competitive pricing structure and the level of customer service all come together to create a true premium car experience. With the brand’s commitment to excellence, it is no surprise that Genesis cars are becoming a popular automotive choice.
The Genesis brand stands as an example of what can be achieved through dedication and innovation. It has established itself as a trusted and reliable luxury car manufacturer that provides customers with a worthwhile experience.
