Overview of Infiniti
Infiniti is a luxury car brand owned by Japanese automotive manufacturer Nissan Motor Company. The company was founded in 1989, and the first Infiniti cars were unveiled in the United States in 1990. Since then, Infiniti has expanded its lineup of cars to include a variety of coupe, sedan, hatchback, and SUV models.
Infiniti has a reputation for producing luxury vehicles with powerful performance, elegant interiors, and advanced technology. Many of the vehicles are equipped with luxury and performance packages, including high-end audio systems and advanced safety features.
Over the years, Infiniti has become increasingly popular with consumers, particularly in North America. The brand has been successful in expanding its reach in the global luxury car market, with growing sales in Europe, Japan, and other markets.
Infiniti cars are known for their quality and reliability, as well as their luxurious amenities. The company offers a wide range of cars for different types of drivers, including those looking for luxury and performance, as well as more affordable everyday vehicles.
Advantages of Owning an Infiniti
Infiniti cars offer a number of advantages to buyers. Firstly, many of the models have a striking exterior design, with sleek lines and modern styling. The cars also have luxurious interiors, with high-quality materials and comfortable seating.
Secondly, Infiniti vehicles are equipped with advanced technology features, such as blind-spot monitoring systems, adaptive cruise control, and lane-departure warning systems. Additionally, vehicles such as the Infiniti Q50 come equipped with a digitized assistant named Infiniti InTouch, which can be used to control climate and give directions.
In addition to the technological advances, Infiniti cars also have powerful engines and excellent performance. The vehicles are equipped with a variety of engines, from 4-cylinder and V6 engines to powerful V8s, depending on the model. Infiniti also offers a variety of packages, such as the Sport or Premium packages, which add additional performance features.
Finally, Infiniti vehicles are generally known to be reliable, with few mechanical issues. This is likely due in part to Nissan’s rigorous quality assurance and standards, which are also used to build Nissan vehicles.
Popular Models of Infiniti
Infiniti offers a variety of models in a wide range of sizes and styles. The company offers both two-door coupes and sedans, as well as four-door SUVs and hatchbacks.
The Infiniti Q50, for example, is a midsize luxury sedan. It features a powerful engine, advanced technology features, and an elegant interior. Additionally, the Q50 has comfortable seating for up to five passengers and a large trunk for storage.
The Infiniti QX80, on the other hand, is a full-size luxury SUV. It is capable of seating up to eight passengers and offers luxurious amenities, including leather seating, an advanced sound system, and several advanced driver-assistance features.
In addition to these vehicles, Infiniti also offers a variety of performance-oriented cars, such as the Infiniti G35, the Infiniti Q60, and the Infiniti Q-Series. The G35 has a powerful V6 engine, while the Q60 has a turbocharged V6 engine.
Nissan Motor Company’s Acquisition of Infiniti
In 1988, Nissan Motor Company purchased a stake in the Infiniti brand and began using the Infiniti name on its vehicles. In 2003, Nissan officially acquired Infiniti and expanded its usage of the brand. Initially, Nissan focused on making Infiniti a Japanese-only brand.
In 2007, Nissan announced plans to expand the Infiniti brand, and since then the company has been steadily growing its presence in the global market. Nissan has opened dedicated Infiniti dealerships in Europe and is continuously expanding its dealership network in other markets.
Nissan has also been expanding the Infiniti brand’s global market share, as evidenced by its increased sales in Europe, the Middle East, and other markets. These efforts have paid off, and in 2014, Infiniti was ranked as one of the top three luxury auto brands in the United States.
Over the past several years, Nissan has continued to invest heavily in the Infiniti brand. The company has added new models and features, as well as advanced safety and entertainment systems.
Research, Development, and Manufacturing
Infiniti models are manufactured in a number of Nissan factories across the globe. In Japan, Infiniti cars are built in the Tochigi plant, which is also the production site for Nissan models. In Europe, Infiniti cars are primarily manufactured in Nissan’s Sunderland, UK factory, while in the United States, models are produced in Nissan’s Smyrna, Tennessee factory.
Infiniti also has a number of research and development centers spread out across the globe. Nissan has a research and development center in Farmington Hills, Michigan, which focuses on design and engineering of Infiniti vehicles. Additionally, the company has R&D centers in Japan, China, and Europe, as well as a Powertrain center in Michigan.
Infiniti is committed to developing cutting-edge technology and advanced driver-assistance systems. The company has announced plans to introduce a semi-autonomous driver-assistance system, which will be available in several upcoming Infiniti models.
The Future of Infiniti
In recent years, Infiniti has been moving away from traditional vehicles and investing in electric vehicles. The company has released two electric models, the Infiniti Q50 and the Infiniti QX60, which are available in several markets. Additionally, Infiniti is partnering with Japanese technology giants Sony and NEC to develop self-driving vehicles.
Infiniti has also announced a number of other new models, such as the Infiniti Q30, the Infiniti QX50, and the Infiniti QX60 Hybrid. Additionally, the company has announced plans to expand its presence in various markets, including China and Europe.
In the coming years, Infiniti is likely to continue to grow its presence in the global market. The company is focused on producing luxury cars with sophisticated features, and investing in both electric vehicles and self-driving technology.
Conclusion
Infiniti is a luxury car brand that is owned by Japanese automotive manufacturer Nissan Motor Company. The brand is committed to producing high-end vehicles with powerful performance and luxurious amenities, and has been successful in expanding its reach in the global luxury car market. Infiniti cars offer a number of advantages, including striking exterior designs, luxurious interiors, advanced technology, powerful engines, and excellent performance. Additionally, the company is investing in new technologies, such as electric vehicles and autonomous driving systems, in order to stay competitive in the future.
