Chrysler, the popular American eautomobile manufacturer, is well known for its iconic Ram logo. Though the image of the Ram logo appears simple, the meaning behind it is layered and symbolic of its car company’s roots and vision. Here we explore the history and significance of the Ram logo and how it came to represent the successful car company.
Chrysler was founded in 1925 by Walter P. Chrysler. Before its official establishment, Chrysler initially started as the Chrysler Corporation and quickly became a successful manufacturer of durable, reliable cars. During this time, Chrysler was referred to by many as “the ram of Detroit,” indicating its stability and strength in the American automobile industry.
In 1931, the Chrysler Corporation decided to introduce a logo to identify its vehicles. After much deliberation, the company decided that the animal best suited to its brand would be the ram – a powerful animal with a reputation for tenacity and perseverance. This choice was made with the intention of paying homage to the company’s roots, as well as conveying the company’s ambition of becoming the leading car manufacturer.
For the nearly a century the logo has represented the spirit of the Panther Garage. The ram logo is designed with two solid brown horns formed in a semi-circle with a grey body featuring short horns. These horns symbolize the power, ambition and success of the company. Over the years, the logo has been slightly modified to better reflect the values of the company.
Since its introduction, the Ram logo has become an iconic symbol of the company. The logo is prevalent in Chrysler’s advertisements, television commercials and promotional materials- some of which feature the ram in an aggressive stance to communicate the message that Chrysler is the world’s leading car manufacturer.
Today, the Ram logo is synonymous with Chrysler. As the company continues to gain recognition in the automotive industry, the popularity of the logo also continues to stay strong. Regardless of how the company evolves over the years, the Ram logo will remain at its core- a testament to the spirit, ambition, and tenacity of Chrysler.
Redesigning The Logo
The Ram logo has evolved over the last few years in an effort to refresh its brand identity. The new logo maintains the same visual elements found in the original design, but with a modern twist. The two horns are now slightly rounded instead of pointed and completed with a stronger, bolder shade of brown, while the body of the ram is now depicted as tan and grey. The font of the company name has also been updated and now includes a more detailed, contemporary design, creating an overall more refined look.
The new logo is a testament to the company’s continued commitment to stay relevant and competitive in the ever-changing automotive industry. By updating its logo, Chrysler is demonstrating its commitment to growth and modernisation.
The Significance of Color
The color choice of the logo is important in conveying the company’s message of strength and power. The shades of brown used in the logo depict masculinity and authority, while the grey depicts reliability and knowledge. In today’s automotive market, Chrysler is setting itself apart from other manufacturers by asserting its commitment to being a leader in the industry.
The combination of these colors creates a powerful yet elegant look that is both intimidating and inviting, indicating the company’s well-earned reputation for reliable, strong vehicles.
Surrounding Brand Identity
The Ram logo goes beyond just a logo, as it is ubiquitous in all aspects of the company’s brand identity. From posters to product packaging, the Ram logo has become a part of the company’s visual identity.
Chrysler has also incorporated the Ram logo into its vehicle designs, notably including the logo on their dashboard emblems, wheel hub covers, and rear trunks. The presence of the Ram logo on their vehicles shows the company’s commitment to its roots and a continuing respect for the brand’s heritage.
The Ram logo can also be seen in most of Chrysler’s executive and visual communications, from official emails to television advertisements. This may be seen as a strategic move as the logo serves to further establish the company’s identity and values and sets itself apart from rivals.
Marketing and Activism
Chrysler is also using their Ram logo for marketing purposes. The company uses the logo to promote their vehicles through print and digital advertisements, which feature the Ram logo in a more contemporary, abstract style.
In addition, the company has also been active in supporting philanthropic causes and environmental efforts, often using the Ram logo in promotional materials to support these initiatives. This demonstrates the company’s commitment to sustainability and creating a positive impact on society.
Exploring the History
The Ram logo was introduced in 1931 in an effort to distinguish the Chrysler Corporation from other automobile manufacturers. Over the years, the logo has become symbolic of the company’s ambition and durability, and has been used to illustrate Chrysler’s commitment to excellence, craftsmanship, and innovation. Its presence can be seen in all aspects of the company’s brand identity and is used to promote the company’s vehicles and social causes.
Today, the Ram logo is widely recognized as the official symbol of the Chrysler Corporation, and continues to be a major part of the brand’s identity. With its iconic image and powerful symbolic associations, the Ram logo has cemented its presence in the world of automotive branding.
