Me Trang Coffee Joint Stock Company

At Me Trang Coffee Joint Stock Company, coffee is about more than just getting a caffeine fix. It is about a culture of bringing people together, connecting and creating memories. For more than two decades, the company has been making a dynamic impact on Vietnam’s coffee industry. It is one of the largest coffee processing and trading companies in the Southeast Asia region, and is satisfying the demands of coffee lovers around the world with its range of high-quality products.

Me Trang Coffee Joint Stock Company is a vertically integrated coffee enterprise. It inspires and innovates every single step of the coffee production process. From its own plantations, roasting houses and estates located in the Lam Dong province of Vietnam, they source the best beans and carefully select them to create the perfect taste, full of body and flavour. The company also specializes in contract farming, offering local farmers an opportunity to get involved with the cultivation, harvesting and proper storage of coffee beans.

No matter the size and shape of its final product, every cup of Me Trang Coffee is made with care and precision. The company has perfected the perfect blend for its customers and uses quality control measures to ensure that only the best beans make it into their unique blends. To achieve the highest quality standards, Me Trang Coffee follows strict steps in the processing of its beans, including stringently monitored and tested sieving, weighing, roasting and grinding of its beans. Utmost attention is given to the preservation of the integrity, fragrance and flavour of each cup of Me Trang Coffee.

Me Trang Coffee’s approach to farming is equally impressive. Using sustainable agricultural practices, the company takes great pride in its commitment to protecting the environment and biodiversity. It has also implemented a water efficiency system, which helps prevent water wastage, while also addressing the impacts of climate change. Moreover, Me Trang Coffee is certified by the Rainforest Alliance and carries a heavy emphasis on the welfare of its workers. Their commitment to creating safe, enjoyable and prosperous workplaces for their employees is unwavering and has made the company a major employer in Vietnam.

For those looking for a unique and enriching coffee experience, Me Trang Coffee is the answer. Its range of products allows customers to enjoy the same top-notch quality all year round. Whether it’s a hot, creamy cappuccino or an iced latte, every cup of Me Trang Coffee is overflowing with rich flavours, vibrant tastes and a heart-warming finish. It is clear that this company takes great pride in the production and distribution of its coffee, and customers can certainly taste the difference.

Introduction to the Coffee Process and Quality

Me Trang Coffee Joint Stock Company employs a fully horizontal business model, ensuring a high degree of quality assurance that runs through all operations within production. The company prides itself on its commitment to producing ethically sourced, top quality coffee. From sourcing and roasting to grinding and packaging, all procedures are implemented in-house, under the careful supervision of a team of professionals. This integrated mechanism helps the company to control the entire coffee production process, from the raw materials all the way to the finished product.

In addition to the expert supervision of its coffee-making process, the company has also focused on developing its own unique blends. Each blend is carefully crafted to bring out the best flavours in each crop, resulting in a cup that is full of flavour, body and aroma. All of Me Trang’s coffees are roasted daily in-house, thereby helping to maintain the freshness that customers come to expect.

In addition to the commitment to consistent quality, the company has also invested in modern technology and equipment, which has had a marked effect on the final product. From advanced roasting and grinding machines to custom packaging and distribution, the modern technology employed by Me Trang Coffee allows the company to control the quality of its coffee in every stage of production.

Me Trang Coffee Joint Stock Company has taken a series of steps to ensure that the customer is provided with a unique and reliable coffee experience. From aligning the company with the Rainforest Alliance for environmental protection and environmental initiatives, to the implementation of rigorous quality control to maintain the flavours that customers come to expect, Me Trang Coffee has placed a high emphasis on providing customers with the best cup of coffee every time.

The Care and Attention of the Coffee

Me Trang Coffee puts great emphasis on the care and attention given to each crop of its coffee from planting to serving. In order to ensure that customers are provided with the highest quality coffee possible, the company has invested heavily in its research and development of its coffee plantations. By carefully monitoring its harvests, the company is able to better adhere to its ethical standards, as well as bring out the best flavours and aroma in each crop.

The company is also committed to delivering consistent quality throughout the entire coffee-making process. From the precision of its harvesting, through to the tools and equipment used in roasting and grinding, the coffee-making process at Me Trang Coffee is tailored to bring out the best in every cup. All of the coffee-making processes, from the sorting and selecting of the beans to the packaging, are carried out following the company’s strict quality control standards, ensuring that customers can enjoy the same quality of coffee every time.

Me Trang Coffee has also placed a heavy emphasis on the safety of its customers and employees. The company provides all of its employees with the necessary safety training and protective equipment during all harvesting, processing and packaging activities. All of the company’s plantations have been recognised by Rainforest Alliance for environmentally-friendly and socially responsible practices, giving customers the assurance that their coffee is not just delicious but also completely safe.

The company’s commitment to excellence has certainly resulted in the production of some of the best coffee in the Southeast Asian region. Me Trang Coffee is renowned for its unique flavour, aroma and texture, enabling customers from all over the world to enjoy the same tempting cup of coffee each and every time.

The Coffee Farm

Me Trang Coffee’s coffee farm is a sprawling 1,500 hectare estate located in the Lam Dong province of Vietnam. The company currently has three main coffee plantations, spread across its sprawling farm. Each of these plantations is entrusted to experienced plantation staff and equipped with the latest modern technology, which all help to ensure that each crop is harvested and processed with the utmost care and attention.

The farms are also ISO-certified, meaning that they have been assessed by international professionals to ensure they adhere to sustainable industry practices. All of the plantations are operated and maintained to organic standards, ensuring that each bean is cultivated, dried and stored in the most natural and ecologically-friendly environment possible.

The farms are also constantly monitored to ensure that the highest standards of quality are adhered to. All of the coffee beans are selected according to their ripeness and aroma, so that only the best make it into the final product. The farmers also take great pride in their craft, which can be seen and tasted in every cup of Me Trang Coffee.

Me Trang Coffee continues to build upon its foundation of excellence. By aggressively investing in research and development and leveraging the power of modern technology and practices, the company is seeking to establish itself as one of Southeast Asian’s most reputable coffee companies.

Careers at Me Trang Coffee

Since its inception, Me Trang Coffee has been unwavering in its commitment to fostering a safe and enjoyable working environment. The company believes in creating opportunities that are not just enjoyable, but also beneficial to its employees and wholly accepted by the community. In order to ensure that its staff can have an enjoyable and rewarding career, the company also provides an array of incentives and benefits.

The company invests heavily in training and development, and provides its staff with opportunities to learn and grow within the business. Me Trang Coffee also has a strong focus on the well-being of its employees, offering a range of wellness-related activities, such as yoga, massages, and sports tournaments. The company also provides its staff with a comprehensive range of insurance schemes, allowing them to look after their families with confidence.

The company also has a highly-mobile work environment, with a large range of projects and assignments based on foreign countries. This enables employees to broaden their horizons and gain exposure to different cultures and business practices. The company is also highly committed to sustainable corporate social responsibility (CSR), and actively encourages its staff to participate in a number of local and global CSR initiatives.

The Corporate Engagement of Me Trang Coffee

In addition to its commitment to quality, Me Trang Coffee has also aligned itself with a number of local and international initiatives for environmental protection, corporate responsibility and sustainability. The company has a long-term partnership with the Rainforest Alliance, helping to further prove its commitment to sustainability and ethical sourcing.

Me Trang Coffee also has a strong corporate social responsibility (CSR) programme that sees the company working closely with a number of local charities, NGOs and community projects. This programme helps to ensure that the company’s coffee is not only sustainable, but that it also has a direct, positive impact on the communities it serves.

Moreover, the company has also been involved in a number of research and development initiatives, enabling them to further innovate and expand upon the quality and sustainability of their products. Through its research and development programmes, the company seeks to provide its customers with the highest quality coffee available.

Finally, the company is actively involved in a range of marketing and communications strategies, enabling it to make its products more widely known and appreciated. Through its involvement in marketing and communications, Me Trang Coffee is able to further introduce its products to a wider range of customers, helping to create an even bigger impact on the coffee drinking community.


At Me Trang Coffee, customers can rest assured that each cup of their coffee is made with genuine passion and care. Through its commitment to excellence, the company has established itself as one of the leading coffee producers and distributors in Southeast Asia and beyond. From its low-carbon plantations to its vast selection of ethically-sourced, full-bodied blends, Me Trang Coffee is the go-to source for those looking for quality and taste.

Wallace Jacobs is an experienced leader in marketing and management. He has worked in the corporate sector for over twenty years and is a driving force behind many successful companies. Wallace is committed to helping companies grow and reach their goals, leveraging his experience in leading teams and developing business strategies.

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