The Walking Company is a U.S. footwear retailer. It is headquartered in California and has 192 stores in the United States and Puerto Rico. The Walking Company has also opened 19 stores across Canada. The Walking Company specializes in footwear made with orthopedic features and comfort technologies.
Due to the COVID-19 pandemic, The Walking Company closed their stores from the 21st of March, 2020. Since then, the store shelves have been empty, with no products on sale. The store also cannot accept any in-store returns for merchandise purchased prior to the closure.
Perspectives from Experts
Experts from the retail fashion sector opine that The Walking Company, and other retailers in the fashion industry must find a creative way, to not only survive in this difficult period, but also to stay competitive.
“Brick and mortar retail stores must identify alternate methods of interacting with customers,” said Tommy Meisser, Chief Marketing Officer at Appoxee.
He posited that, in many cases, the retailers have become vulnerable as consumer visits to these stores have become infrequent due to the lockdown measures aimed at controlling the current pandemic.
“Retailers need to adjust their strategies and cultural style in order to survive these uncertain times and to come out on the other side,” he said.
The Walking Company has stayed ahead of the curve during the pandemic by quickly closing their stores until the safety of their customers and staff can be ensured. They understand that the main priority of running their business is to ensure their customers’ safety.
The Walking Company has also implemented better safety measures in its stores such as providing masks, gloves and face guards to its staff and customers, regular sanitization and contactless payment methods. This indicates that the necessary steps are being taken in order to keep their customers safe.
The Walking Company has also shifted its focus to online shopping, enhancing their web store features. Customers can now purchase their product through the website and have it shipped directly to their home. This shift in focus has enabled customers to shop without the risk of exposure to the Covid-19 virus.
In addition to their online store, The Walking Company has also shifted its focus to sales through “third-party sales avenues” such as Amazon. This has enabled the unique opportunity for customers to experience the same great shopping experience they have come to expect from The Walking Company, with added protection and convenience.
In addition to its online sales, the Walking Company is considering additional ways to conduct sales in their stores such as allowing customers to order online and pick up their orders in-store. This would enable customers to purchase the product online with added safety measures and convenience. Additionally, this strategy could potentially increase store profits and customer foot traffic.
The Walking Company is also exploring innovative ways to stay competitive and stay ahead of the curve in the retail fashion industry. In order to stay competitive, The Walking Company has integrated its online store with its Instagram and Facebook accounts. This enables customers to view and purchase the Walking Company’s product with ease, while they’re scrolling through their social media feeds.
The Walking Company is also exploring virtual shopping experiences. This entails virtual shopping sessions with The Walking Company’s team, where customers can view the products, ask questions and purchase directly from the comfort and safety of their own home.
Additionally, the Walking Company is also exploring mobile apps and websites where customers can access exclusive offers and promotions. This could help drive sales, while also providing customers an effortless form of shopping.
The Walking Company is also exploring creative marketing strategies to bring attention to their products. This includes influencer marketing, podcasts and YouTube collaborations. By utilizing these platforms, The Walking Company can reach a larger, more diverse audience and increase their sales opportunities.
The Walking Company is exploring digital packaging, which enables customers to order products straight to their door in a unique and interesting way. Additionally, they are exploring the potential to implement artificial intelligence (AI) in order to improve customer service and optimize their web store. This could provide an even more engaging and personalized shopping experience for customers.
The Walking Company is looking to stay ahead of the competition, and it is evident that they are constantly looking for ways to innovate and create new technology to increase customer engagement. This could potentially provide The Walking Company with a competitive advantage in the retail fashion industry.
However, the biggest challenge for The Walking Company is staying competitive in a rapidly changing industry and challenging economic environment. To stay competitive, the Walking Company must identify innovative ways to bring attention to their products, and attract more customers to their stores during these unprecedented times.
The Walking Company is also exploring ways to ensure that their customers have the experience they have come to expect from The Walking Company. This includes improving their customer service through the introduction of customer service bots. A customer service bot is an automated program that interacts with customers using AI, and answers their questions quickly and efficiently.
The Walking Company is also looking to improve their customer feedback system. Customers can now rate their experience and provide feedback on their experience with The Walking Company. This allows The Walking Company to respond quickly to customer complaints, and improve their services.
The Walking Company is also looking to leverage the latest technologies, such as Augmented Reality (AR) and Virtual Reality (VR), in order to provide customers with an additional layer of engagement and entertainment.
In conclusion, it is clear that The Walking Company is making efforts to stay ahead of the curve in the retail footwear industry. Through the adoption of online retail, to creative marketing strategies and the implementation of innovative technologies, The Walking Company has positioned itself to remain a key player in the retail footwear industry.