The Lexus brand has become synonymous with luxury across the world, but few people realize that it is actually a Japanese company. Lexus is, in fact, part of the larger Toyota group, which is a predominantly Japanese-owned corporation. That being said, Lexus can also lay claim to a special connection with the United States. Put simply, the Lexus brand was built in the U.S. and has become a strong presence in the American automotive market in the years since.
The story of Lexus first began in the 1980s when Toyota, seeking to address their lack of a presence in the American luxury car market, began exploring ways to enter the market. After extensive exploration and research, it was decided to partner with a U.S. based design firm, California- based Calty Design Research, to develop what would eventually become the Lexus LS400. This car debuted in 1989 and was met with tremendous success, becoming an instant classic.
Today, Lexus is seen as the benchmark of luxury among many Americans. Lexus models have consistently held their value better than both their competitors and their parent company’s offerings, despite the fact that Lexus models are built on the same platform as Toyota vehicles. This is likely due to the long-lasting impression made by Lexus’ well-known quality, design, and attention to detail.
Despite having been founded in Japan, Lexus is now firmly established as an American brand. Lexus currently operates 14 dealerships in the U.S., and employs over 18,000 people between its U.S. operations, manufacturing plants, and worldwide dealerships. As such, Lexus has become an important part of the American automotive landscape, providing jobs and vehicles to the people of the United States.
Lexus is also deeply entrenched in the American market from a branding and advertising standpoint. The company’s widely praised slogans suchas “Experience Amazing”and “The Pursuit of Perfection” have become household phrases. Lexus is well known for its top-of-the-line advertising and marketing campaigns, which feature prominent celebrities and renowned fashion designers. Furthermore, Lexus has been a prominent presence in Hollywood, having their vehicles featured in a number of box-office hits in the last decade. These creative strategies have made Lexus a household name in the United States.
In short, while it may have started out as a Japanese brand, Lexus has established itself as an American car company in its own right. With its renowned quality, well known advertising campaigns, and its presence in Hollywood, the Lexus brand has firmly established itself as an American favorite.
Positive Environmental Impacts
In addition to its popular cars, Lexus has been very active in promoting sustainability and in reducing its impact on the environment.Lexus is a leader in the automotive industry when it comes to corporate responsibility and reducing CO2 emissions. They have implemented multiple initiatives as part of their ‘Lexus Hybrid Drive’, which aims to reduce their global CO2 emissions by 50% in 2020 and 90% by 2050. This includes their innovative ‘Lexus Green Engine’, which is the world’s first production-level rotary hybrid engine.
Lexus is also an industry leader when it comes to reducing their environmental footprint. They have implemented a number of environmentally friendly features such as the Lexus Eco Drive, which helps reduce CO2 emissions from their vehicles. They also feature eco-friendly parts and materials in their vehicles, such as recycled plastics and uses of bio-materials for a more ecological approach to car production.
Lexus has also been praised for their efforts in developing new, innovative technologies that improve their cars’ impact on the environment. One such example is the Lexus Enform Remote technology, which allows drivers to monitor and improve their cars’ performance and efficiency by providing data regarding fuel efficiency and energy usage. This data can then be used to reduce emissions and improve overall efficiency.
Diversity and Inclusiveness
In recent years, Lexus has expanded its commitment to creating an inclusive and diverse work environment, implementing inclusive, safe and supportive policies and programs. This includes their ‘Leading the Way’ diversity and inclusion initiative, which provides an array of programs, such as mentorship opportunities, leadership training and access to networks, to ensure that all their employees have the opportunity to succeed and reach their highest potential. Lexus has also taken steps to provide better gender pay equality and more flexible working practices, such as by providing telecommuting and flexible hours for their employees.
Lexus has also been greatly involved in the world of charity, donating over $50 million towards charitable causes in the last two years. This commitment to giving back has made Lexus a leader in corporate social responsibility and has helped them connect to their community on a deeper level.
Finally, Lexus is dedicated to the concept of diversity and understands the crucial role it can have on its success. The company has implemented multiple initiatives and programs to emphasize its commitment to respecting the differences of its employees and promoting an inclusive work environment.
Customer satisfaction with Lexus has long been praised and continues to be a hallmark of the brand. Many reviews have pointed out Lexus’ commitment to quality and customer service, praising their focus on the customer experience. Lexus Owners are consistently delighted by the quality and design of their vehicles, as well as the ease of access and convenience of the dealerships.
Lexus is also a leader in customer service, having received well-deserved accolades for their consistent dedication to getting the job done right. Their competitive warranty programs as well as their commitment to customer support have made Lexus a well-respected name across the automotive world.
Finally, Lexus is renowned for its commitment to safety and reliability. The company has received many awards for the safety features of its vehicles, such as its standard Safety Sense suite of driver assistance features. Their vehicles are also praised for their robust construction and reliable overall performance.
The increasing popularity of the Lexus brand can be attributed to a few factors. First and foremost, the company’s commitment to quality, design, and customer service have made them a favorite among car buyers. Furthermore, their continued focus on sustainability and inclusivity have endeared them to an ever growing base of customers. Finally, their aggressive marketing campaigns, which prominently feature well-known celebrities, have helped introduce the Lexus brand to an ever-expanding audience.
Lexus has seen an impressive rise in sales in recent years, and projections suggest that this trend is likely to continue. Their increasing popularity can also be linked to their commitment to developing cutting-edge technologies, such as the Lexus Hybrid Drive and the Lexus Eco Drive. These advances have made Lexus cars more efficient, reliable and sustainable than ever, making them even more desirable with car buyers.
Lexus is not without competition in the luxury car market. Many of the brand’s competitors, such as BMW, Mercedes-Benz, Audi, and Jaguar have been long-time rivals of Lexus. In recent years, newer competitors such as Tesla, Acura, and Infiniti have been gaining market share, putting further pressure on Lexus to stand out from the pack.
That being said, Lexus has been able to continue to remain a frontrunner in the luxury car market thanks to their focus on quality and customer service. Despite the presence of new entrants, Lexus remains firmly entrenched as a household name for luxury cars.
Throughout the years, Lexus has been able to leverage celebrity endorsements to great effect, helping it to create an even greater presence in the U.S. market. This includes their famous line up of famous ambassadors, such as actor Leonardo DiCaprio, singer Alicia Keys and actors Kaley Cuoco and Robert Downey Jr. All of these celebrities have been instrumental in helping to spread the word about the latest Lexus models.
Recently, Lexus has also partnered with well known athletes to further raise its profile. This includes its collaborative partnerships with NBA stars like LeBron James and Steph Curry as well as its multi-year partnership with notable golfer Lexi Thompson. These partnerships have proven to be very effective in raising the profile of the Lexus brand.
In conclusion, Lexus has been highly successful in the American market. It has managed to offer a premium product at a competitive price and has seen consistent growth thanks to its strong focus on quality, customer service, and innovation. Furthermore, its inclusion of celebrity ambassadors and its dedication to environmental sustainability have also proven beneficial for the brand.
The Lexus brand has come a long way since its inception in the 1980s, and its continued success is a testament to its commitment to excellence. It has become an important part of the U.S. automotive market and its relentless dedication to pushing the boundaries of quality and design ensure that it will remain firmly embedded in the American automotive landscape for years to come.