Background
Placing company logos on cars has become a popular marketing strategy in today’s competitive business atmosphere. Instead of utilizing costly radio and television advertisements, companies are turning to the open road to advertise their services. By branding a vehicle with a company’s logo and message, businesses have the potential to expand their reach and build brand recognition. Car owners can take advantage of this trend by turning cars into rolling advertisements for their own business. Whatever the motivation, putting a logo on a car can be a great way to show off a company’s style and strengthen its presence in the community.
Preparation
The first step in putting a company logo on a car is to prepare the car for the application of the logo. It is important to ensure that the surface is cleaned thoroughly and the painting is in good condition. Specific areas for preparation and cleaning will depend on the type of logo being used. Vinyl lettering and graphics, for example, require surfaces with minimal dirt, dust and grease in order to adhere properly. Similarly, any rust or chipped paint on the surface should be removed and a primer applied to ensure a smooth application.
Logo Creation
The next step is to create the logo. Depending on the size and type of logo, the options are vast. Logos can range from simple vinyl lettering to full-color graphics. In some cases, a professional designer may be necessary in order to create an eye-catching logo. It is advisable to research and choose the right company to create a logo tailored to the desired effect and budget.
Logo Application
Once a logo is created, it is important to adhere it to the car properly. Vinyl lettering and graphics should be applied in a uniform, professional manner. There are various methods for application, some of which require professional installation, such as the use of a heat gun. Likewise, semi-permanent vinyls such as air-release and air-bubble vinyls should be applied with great care. There are also removable and re-positionable types of vinyls that can be applied to surfaces without the use of heat guns.
Maintenance
After the logo is applied properly, ongoing maintenance is also important. It is advisable to periodically clean and inspect the graphic or lettering for damage or fading. It is important to treat the logo with care, as in some cases it can be very difficult to remove and replace. In addition, the decal should be periodically cleaned with a soft, damp cloth, such as a microfiber cloth.
Unique Printing Process
For maximum impact, companies are now turning to the newest technology in vinyl printing. A water-based digital printing process, known as latex printing, allows for even greater results, with vibrant full-color graphics that can be printed directly onto vinyl. This printing process also creates graphics that are incredibly durable and long-lasting compared to traditional vinyl.
Careful Selection
Finally, it is important to make a careful selection for the company logo. Business owners should consider the target audience, style and size of the logo, as well as the materials and printer used in the application process. With careful planning and consideration, selecting the right logo for a car can be a rewarding experience. Turning a car into a rolling advertisement can be a great way to promote a business or an individual’s personal style.
Advantages
Putting a company logo on a car has many advantages. Firstly, it is an affordable and efficient way to increase brand awareness and gain exposure. With a car that’s covered in a company’s logo, businesses have the potential to reach a much larger audience. Secondly, logos on cars can be used to create a professional image of a business that may not be achievable through conventional advertising. Finally, featuring a logo on the car will create a positive impression of a business, leading to more customers and increased sales.
Disadvantages
However, there are some potential disadvantages of putting a company logo on a car. Firstly, the logo must be applied correctly in order to stand out. If not done properly, the logo can look unprofessional or blurred. In addition, it can be difficult to remove the logo if a business decides to change or update its branding. Finally, vinyl graphics can be susceptible to fading and peeling in harsh weather conditions.
Logo Durability
When selecting a logo, it is important to consider the material and printing process used. Vinyl lettering and graphics that are printed with a water-based latex printing process are much more durable and longer-lasting than traditional vinyl. Additionally, lamination should be added for extra protection and improved durability.
Professional Assistance
For those without DIY experience, it is advisable to contact a professional installer. A professional installer will have the expertise and experience to advise on the best type of logo, material and printing process for the desired effect. The installer will also ensure that the logo is applied efficiently, with minimal disruption to the paintwork.
Cost Considerations
The cost of putting a logo on a car depends on the size of the logo, the complexity of the design, the material and the printer used. Some vinyl lettering and graphics can be relatively inexpensive and require little installation. On the other hand, full-color vinyl graphics and larger logos can be more costly and time-consuming to install. In addition, professional installation fees may apply.
DIY Preparation
For those attempting the installation themselves, it is important to research and prepare in advance. Firstly, the car should be cleaned beforehand, and the surface should be dry and dust-free. Secondly, any rust or damaged paint should be removed and a primer applied. Thirdly, the vinyl itself should be laid out and trimmed to fit the desired area. Finally, the installer should use a squeegee or a similar device to apply and smooth out the vinyl.
DIY Installation
For simple vinyl lettering and graphics, the installation process should start at one end of the designated area, with the installer carefully positioning the vinyl lettering. If using a transfer paper, the installer should heat the area with a heat gun or hairdryer before applying the lettering. If applicable, the installer should also use a squeegee to apply pressure to the vinyl and ensure full adhesion to the surface. After the vinyl lettering is installed, the installer should use a heat gun or hairdryer to heat the area again, providing further adhesion to the surface.
DIY Cleanup
At the end of the installation process, it is important to clean up any excess vinyl or transfer paper. The installer should use a soft, damp cloth, such as a microfiber cloth, and remove any air bubbles or dirt that may have accumulated during the installation. Additionally, any area that was heated should be cooled before any excess material is removed.
