Step 1: Register Your Business on LinkedIn
In order to open a LinkedIn Company page, you first need to register your business on LinkedIn. To do this, head to the homepage and click on “Sign Up”. You will then be prompted to choose whether to sign up as an individual or as a company. Select company and fill out the necessary information about your business such as the company name, company size, company website, and industry.
When you’re done, click “Continue” and LinkedIn will direct you to a welcome page. Here, you’ll need to confirm that you have the authority to create a profile for your business. Agree to their terms of service and click “Create Profile”.
Step 2: Customize Your Profile Information
The next step in opening a LinkedIn Company Page is to customize your profile information. On the left-hand side of the page, you’ll see a box titled “Company Information”. Click “Edit” to fill in all the necessary details about your business such as the company name, company type, industry, head office location, size, and industry type.
You should also add a profile picture of your business logo, as this will make your Company Page look more professional and complete. Additionally, make sure to add a description of your business and its services, as this will let visitors know what your business does and why it is special.
Step 3: Connect With Your Target Audience
After you have completed your Company Page, it is important to connect with your target audience. To do this, start by searching for people that work in your industry and companies that are similar to yours. Invite them to connect with your business LinkedIn page and start building relationships.
You can also join groups that are associated with your industry and participate in discussions and share your expertise. This will help you build trust and credibility among potential customers and may even attract potential job candidates.
Once you have connected with your target audience, it is important to share engaging and relevant content. This can include industry news, company updates, interesting facts about your business, or other related content.
Make sure to share content frequently, as this will keep your followers engaged and make sure that your Company Page appears in their newsfeed. Additionally, use visuals such as photos, videos, and infographics to make your content more eye-catching and interesting.
Step 5: Respond To Questions and Comments
Once you start building a following on your Company Page, you should also respond to any questions and comments that you receive. This is an important step in customer service, as it will help to build trust and loyalty among your potential customers and show that your business is customer-oriented.
Take the time to properly address all questions and comments and provide helpful and relevant information. This will show that you care about your customers and are willing to take the time to help them out.
Step 6: Measure Your Results
Finally, it is important to measure your results. This will help you see what is working and what needs to be improved. You can easily check on how many followers you have and how many people have clicked through to your website from your Company Page.
Additionally, you should monitor any mentions of your business and respond accordingly. This will help to ensure that customers have a positive experience with your company.
Linkedin Ads
LinkedIn Ads are an excellent way to promote your Company Page and reach a larger audience. They are cost-effective and can be tailored to target specific audiences for maximum efficiency. Additionally, LinkedIn Ads are great for lead generation and brand building, as they enable you to track which ads are performing the best.
Leverage Existing Network
You should also leverage your existing network to grow your Company Page. Ask your friends and colleagues to share your Page with their connections and to post about it on their own Pages. Additionally, if you have an email list of customers or prospects, you can send out a message letting them know about your Company Page and encouraging them to follow it.
Content Collaboration
Content collaboration is another great way to promote your Company Page. Reach out to influencers and potential partners in your industry and ask them to create content that mentions your business and links to your Company Page. This will help to increase your exposure and credibility in the industry.
Social Media Promotion
Social media promotion is also a great way to get more eyes on your Company Page. Make sure to post your regular content on your other social media accounts and include links back to your Company Page. Additionally, you can use other networks such as Facebook groups and Twitter chats to get more people to share your content and follow your Company Page.
Partner With Relevant Pages
Finally, you can partner with other relevant Pages on LinkedIn to promote your Company Page. Look for Pages that are in the same industry as yours and reach out to them to see if they’d be interested in collaborating. This could involve hosting a joint webinar, offering a joint promotion, or cross-promoting on each other’s Pages.
