Opening a Company Page in Linkedin is an important and necessary step for businesses and entrepreneurs who wish to reach out to potential clients or customers and showcase their products or services. It is one of the most popular and widely used professional networking sites with over 450 million users from all around the world. With over three million company pages, it is quickly becoming one of the leading platforms to promote business and generate more leads.
Setting up a Linkedin company page is easy but it requires some basic knowledge and understanding of the online platform. The most important step to remember is to make sure the profile is complete, up-to-date and professional. Create a catchy headline to introduce the company and keep it brief yet precise. Include appropriate keywords that will help the page rank higher in search engine results. Provide a brief but precise description of what the company is offering, its competitive advantages, products/service and other aspects as it will help in attracting visitors.
Logo is essential for a company page, as it is the first thing visitor notice and make any impression of the brand or business. Provide a high-quality logo to get an edge above the competition. Add buzzwords or keywords in the ‘About’ section for increased visibility. For maximum returns, make sure to keep posting regularly, showcase new products or offers, write useful blog posts, update customers on latest news, and interact with followers by responding to their queries.
One of the best way to encourage more people to visit the company page is by inviting friends and colleagues to like, follow or share the page. Share the page in other social media platforms like Facebook and Twitter and use other communication channels to spread the word about the page. Take advantage of SEO tactics and build backlinks by guest blogging, linking to the page from other websites, webinars, and attending events. Check out the analytics to understand user behaviour and to create an even better page.
Advertise The Page
Marketers and business owners use Linkedin Ads to promote their company page. Linkedin Ads provide wide variety of advertising options and targeting capabilities. Ads can be tailored to target specific audiences, industries and locations. Ads can be created in different formats, such as text ads, image based ads, video ads, and sponsored updates. Some of the proven strategies to market the page are sponsored content, sponsored InMails, text ads, dynamic ads, and content syndication.
Develop focus and clarity on content strategy to attract and engage the right audience. Refrain from posting sales and commercial messages and instead focus on providing new and relevant information, industry tips and trend updates to the audience. Create compelling content with an appropriate mix of text and visuals that engage visitors. Stay away from boosting posts as it will not increase page visibility.
Test and measure important metrics such as page views, company followers, job postings, impressions, engagement and website visits, to determine the success of the ad campaign. Optimize and modify strategies according to the results obtained from the initial campaigns. Employ a combination of paid and unpaid strategies to gain maximum reach from the page.
Grow The Audience
Building an audience on Linkedin is not an easy task. It takes time, patience and effort to make the page popular among users. Take actions that delivers value to the users. Take part in conversations and engage in discussions as this will instantly increase the authority of the company page. Publish useful and informative articles, tips and content on company page and also on other websites to direct more traffic to the page. Get in touch with industry influencers and thought leaders and collaborate with them.
Be creative in reaching out to new audiences. Make use of hashtags related to the business and industry to improve the reach. Share the announcements, contests and other activities in popular groups. Reply to comments and messages timely as users are likely to reach out to the page when in need of help or assistance. Keep adding fresh content and make sure it is user-friendly and optimized for better visibility.
Check out the competition and find unique ways to improve user experience and reach out to new customers. Try to build relationships beyond Linkedin and follow up on leads and connections. Allocate budget for social media activities, if not enough resources are available then team up with fellow professionals who are interested in experimenting in the same industry.
Analytics & Data
Analytics plays a crucial role in understanding user behaviour, demographics and predicts future outcomes. To stay ahead in the game, monitor the performance of the company page and collect relevant data. Check out the website metrics to find out the number of visitors, organic impressions and top visitors.
Utilize the insights and data to optimize the strategy. Measure how often people are engaging and responding to posts, how many people are viewing the page, and track referral sources. Gather data on following, click-throughs, impressions and more which can provide key insights into which content is working best.
Include a feedback section in the page to receive valuable response from visitors and feedback from users. Monitor user reviews, comments and reactions in order to modify or update the content or design of the page. Use surveys or polls as an opportunity for research and lead generation.
Engage With Followers
Engaging with followers is essential for businesses to maintain the visibility of page. Interact with the followers by responding promptly to questions and inquires. Reply with helpful solutions and suggestions, post updates encouraging people to participate in polls and activities and add comments to posts to make the audience feel they are important.
Reward loyal customers with special offers and discounts. Entertain doubts and complaints that come in and make sure to provide effective solutions. Make use of personalization techniques and interact in a way that enhances customer service. Listen to what the customers are asking for and adapt or change strategies to meet their demands.
Praise page followers and thank them for supporting. Run competitions and give away exclusive reward or offers to attract new customers. Collaborate with industry partners and share each others’ content on numerous networks to increase mutual benefits.
Conclusion
Creating an engaging and interactive company page on Linkedin can be challenging but with right strategies and tactics, businesses can generate more leads and increase brand visibility. Focus on providing high-quality content that meets user needs, share posts frequently, make use of SEO tactics, collaborate with industry leaders and influencers, and make use of analytics to measure and track success.
