The Lexus car company is one of the most recognizable names in the automotive world and its vehicles have become a symbol of luxury and dependability. But how old is the company itself? The answer might surprise you – Lexus is actually a relatively young car brand when compared to some of its peers.
Lexus was officially launched in 1989 in the United States, making it 31 years old as of 2020. It was created by Toyota, the Japanese automaker, as a way to compete with other luxury car companies like Mercedes-Benz and BMW. For the first few years, Lexus only sold two models – the LS 400 and the ES 250. Over the years, however, the lineup has grown to include a wide variety of vehicles, ranging from SUVs to coupes and sedans.
Since its launch, Lexus has become one of the most successful luxury car brands in the world. It has consistently ranked among the top-selling luxury car makers in the United States, and it has won numerous awards for its vehicles. In fact, a Lexus car was the first-ever passenger vehicle to receive a “perfect” score in Consumer Reports’ road test.
Experts attribute the success of Lexus to its focus on quality and customer service. The company has maintained a reputation for producing reliable vehicles, and its customer service is renowned. Lexus is also known for its innovative technology, such as the Lexus Enform infotainment system, and its Pre-Collision System, which can detect potential collisions and automatically apply the brakes.
Lexus’ success over the years has been a testament to the power of a well-executed brand strategy. The company has managed to carve out a unique niche in the ultra-competitive luxury car market, becoming a popular choice for both younger and more mature drivers. As such, it has managed to maintain a strong presence in the minds of car buyers around the world, despite being just over 30 years old.
Market Competition
Despite its success, Lexus faces strong competition in the luxury car market. As mentioned before, Mercedes-Benz, BMW and Audi are all major players in this sector, and they tend to dominate the discussion when it comes to luxury cars. They’ve been around much longer than Lexus, and they have much more brand recognition.
That being said, Lexus has managed to hold its own against the big three. In recent years, the company has gained ground thanks to its impressive lineup of vehicles and its strong focus on customer service. Furthermore, the brand has managed to establish itself as a leader in the hybrid and electric vehicle segments, and it has an extensive range of crossovers, SUVs and sedans.
Overall, Lexus has won over many loyal customers and become an important part of the luxury car landscape. Its impressive lineup of vehicles and strong focus on customer service have helped it set itself apart from the competition, and it has managed to become a recognizable name in the industry.
Popularity Among Millennials
In recent years, Lexus has also become increasingly popular among younger buyers, particularly millennials. That demographic has been drawn to the brand’s sleek designs and luxurious features, as well as its focus on efficiency and sustainability. For example, the Lexus UX Hybrid has become particularly popular with millennials, thanks to its impressive fuel economy and low emissions.
The popularity of Lexus among millennials is also due in part to the company’s strong social media presence. The company has a sizable presence on platforms like Instagram and Snapchat, and it has been able to reach younger buyers in a way that traditional advertising can’t.
In addition to millennials, Lexus has become a popular choice for older drivers as well. The brand’s vehicles have a reputation for reliability, which is attractive to those looking for a vehicle that will last for years to come.
Growth and Expansion
Lexus has also been expanding in recent years, adding new vehicles to its lineup and entering new markets around the world. For example, in 2017, the company debuted its new Lexus LC coupe in the United States and Japan, and it has also expanded its presence in Europe, China and other parts of Asia.
The company is also investing heavily in new technologies. It has pioneered safety features such as the aforementioned Pre-Collision System, as well as various infotainment systems and voice-controlled navigation.
Overall, Lexus is a relatively young car brand – but it’s had enormous success in a short time. Despite competition from more established luxury car makers, Lexus has managed to carve out its own niche in the market and become a recognizable name. It has also managed to appeal to a wide range of buyers, from millennials to more mature drivers, thanks to its focus on quality, customer service, and innovative technology.
Environmental Impact
Lexus has also made efforts to reduce its environmental impact. The company has invested heavily in hybrid and electric vehicle technology, and it has launched several electric and hybrid models in recent years. In addition, Lexus has partnered with members of the scientific community to develop more efficient and environmentally conscious technologies.
Furthermore, Lexus has made strides to reduce its carbon footprint by using more sustainable materials in its vehicles. For example, the company has recently replaced certain plastics in its cars with bio-based materials, which are made from renewable sources like sugarcane.
Overall, Lexus has taken important steps to reduce its environmental impact, and its efforts have earned praise from both the scientific community and environmentally conscious consumers.
Customer Service
As mentioned before, Lexus’ customer service is renowned throughout the automotive world. The company has consistently scored highly on customer satisfaction surveys, and it has been recognized for its commitment to quality and customer service.
Lexus offers several customer-oriented services such as roadside assistance, loaner vehicles and a loyalty program. The company also offers a variety of convenient services such as online maintenance scheduling and the ability to order parts and accessories online.
Lexus also has one of the best dealer networks in the automotive industry. The company’s dealers are renowned for their knowledge and expertise, and they are dedicated to providing high-quality service to their customers.
Overall, Lexus’ customer service is an important part of the company’s success. The company has managed to establish itself as a leader in the area, and it continues to work to ensure that its customers are satisfied with their vehicles and their experience.
